Sweet, playful, and full of Swedish charm.
Our kids’ collection features soft, cozy pieces inspired by Swedish childhood traditions — including our “How Swede It Is” sweatshirts and the cheerful “Jag älskar godis” (I love candy) line. Perfect for everyday wear, holiday photos, and kids who love color, candy, and comfort.
Kids How Swede It Is Sweatshirt
A soft, easy-to-wear kids’ sweatshirt that brings a cheerful, modern twist to the vintage “How Swede It Is” classic.
Sweet, cozy, and made for kids who never turn down a treat—this Swedish-inspired sweatshirt brings joyful style to any day.