About Us
Swede Love was inspired by generations of Swedish pride — and one very special grandfather.
My grandpa, Henry Clifford Erickson, instilled in our family a deep appreciation for our Swedish heritage and the values that define it: stay humble, work hard, value friendships, and love your family.
Even though our family is now spread across Sweden and the United States, those roots run deep. Whenever we’re together, it’s all about the Swede Love we share — for each other, for our traditions, and for the joy of being Swedish. 🇸🇪
In 2016, I created Swede Love after searching for meaningful Swedish Christmas gifts for my cousins. What began as a small family project has grown into a joyful brand celebrating Scandinavian design, comfort, and heritage. Today, Swede Love products are shipped to 44 states and featured at the SWEA (Swedish Women’s Educational Association) Christmas Markets in Los Angeles and Orange County.
From cozy sweatshirts to Scandinavian-inspired gifts, every piece we create is a little reminder to celebrate life the Swedish way:
Enjoy life — Njuta av livet! 💙
