How Swede It Is – Vintage-Inspired Sweatshirt for Kids

Celebrate Swedish pride and family heritage with our How Swede It Is sweatshirt — a cozy, heartfelt nod to generations of Swedes who grew up with fika, family, and a little bit of fun.

• Inspired by the original “How Swede It Is” shirts from the 1970s, reimagined for today.

• Cozy midweight sweatshirt made from super-soft fleece that kids love to wear.

• 90% Airlume combed and ring-spun cotton, 10% polyester for lasting comfort and durability.

• Classic crewneck fit that runs true to size — see size chart for details.

• Custom embroidered or printed in Los Angeles by Swede Love.

• Available in a range of colors with vintage-inspired Swedish charm.

• Perfect for family photos, reunions, or celebrating your Swedish roots in style.

This design is inspired by the original How Swede It Is t-shirts I wore as a child with my brother and cousins back in the 1970s — the kind made at those classic local T-shirt shops. We even revived the design years later at our Erickson Family Reunion, long before I launched Swede Love in 2016.

For me, this phrase is more than a pun — it’s a family legacy. My Grandpa Henry Clifford Erickson filled our lives with Swedish pride and traditions that still inspire everything I create today. 💙🇸🇪

Details

• Ultra-soft sponge fleece or heavyweight cotton (depending on color)

• Available in navy and grey

• Classic crewneck with a relaxed, unisex fit

• Designed and finished in Los Angeles

• Sizes S – XL

Why You’ll Love It

• A wearable tribute to Swedish heritage and family connection

• Perfect for cozy winter days, Christmas markets, or everyday wear

• Makes a meaningful gift for anyone with Swedish roots or Swede Love in their heart

✨ How Swede It Is to carry family pride forward — one sweatshirt at a time.