At Swede Love, the heart is more than just our logo — it’s a symbol of love, connection, and the simple joy of being together. In Sweden, the heart (hjärta) holds a special place in everyday life and tradition. Walk into almost any Swedish home, and you’ll find a heart somewhere — carved into wood, stitched into linens, or hanging in a window, especially during the holidays.
In traditional Swedish folk art, the heart represents kärlek (love) and hemma (home). It’s a symbol of warmth, welcome, and togetherness — a reminder that love and kindness are part of daily life, not just special occasions. Hearts appear in embroidery, painted wooden décor, and classic Scandinavian crafts, including woven paper hearts (flätade hjärtan) that are often hung on Christmas trees as symbols of connection.
This sweatshirt carries that tradition forward — a modern, wearable nod to Swedish heritage, designed to feel cozy, meaningful, and full of heart.
Crafted from Bella + Canvas's premium sponge fleece, this sweatshirt is unbelievably soft, lightweight, and perfect for layering all year round. Each one features a sweet heart on the front and our signature Swede Love heart logo on the back.
Choose from classic Navy, Heather Grey, and Red — and fall in love with the perfect blend of comfort, simplicity, and Swedish charm.
• Swedish-American heritage gifts
• Fans of Scandinavian design
• Christmas + winter hygge outfits
• Layering all year
• Matching family or friends
• Travel days + cozy nights
Ultra-soft Bella + Canvas sponge fleece
52% Airlume combed & ring-spun cotton / 48% polyester fleece
Cozy, breathable, lightweight feel
Heart detail on the front
Swede Love Swedish heart logo on the back
Unisex retail fit (ideal for everyone)
Ribbed cuffs and waistband for a relaxed, flattering shape
Printed in Los Angeles by Swede Love
Navy with light blue heart
Heather Grey with gingham-blue heart
Red with white heart
Unisex retail fit. Runs true to size.
Size up for a relaxed/oversized look.
At Swede Love, the heart is more than just our logo — it’s a symbol of love, connection, and the simple joy of being together. In Sweden, the heart (hjärta) holds a special place in everyday life and tradition. Walk into almost any Swedish home, and you’ll find a heart somewhere — carved into wood, stitched into linens, or hanging in a window, especially during the holidays.
In traditional Swedish folk art, the heart represents kärlek (love) and hemma (home). It’s a symbol of warmth, welcome, and togetherness — a reminder that love and kindness are part of daily life, not just special occasions. Hearts appear in embroidery, painted wooden décor, and classic Scandinavian crafts, including woven paper hearts (flätade hjärtan) that are often hung on Christmas trees as symbols of connection.
This sweatshirt carries that tradition forward — a modern, wearable nod to Swedish heritage, designed to feel cozy, meaningful, and full of heart.
Crafted from Bella + Canvas's premium sponge fleece, this sweatshirt is unbelievably soft, lightweight, and perfect for layering all year round. Each one features a sweet heart on the front and our signature Swede Love heart logo on the back.
Choose from classic Navy, Heather Grey, and Red — and fall in love with the perfect blend of comfort, simplicity, and Swedish charm.
• Swedish-American heritage gifts
• Fans of Scandinavian design
• Christmas + winter hygge outfits
• Layering all year
• Matching family or friends
• Travel days + cozy nights
Ultra-soft Bella + Canvas sponge fleece
52% Airlume combed & ring-spun cotton / 48% polyester fleece
Cozy, breathable, lightweight feel
Heart detail on the front
Swede Love Swedish heart logo on the back
Unisex retail fit (ideal for everyone)
Ribbed cuffs and waistband for a relaxed, flattering shape
Printed in Los Angeles by Swede Love
Navy with light blue heart
Heather Grey with gingham-blue heart
Red with white heart
Unisex retail fit. Runs true to size.
Size up for a relaxed/oversized look.
